K M C

INVEST FOR MAXIMUM TOTAL REAL RETURN
INVEST—DON’T TRADE OR SPECULATE
REMAIN FLEXIBLE AND OPEN-MINDED ABOUT TYPES OF INVESTMENT
BUY LOW
WHEN BUYING STOCKS, SEARCH FOR BARGAINS AMONG QUALITY STOCKS
BUY VALUE, NOT MARKET TRENDS OR THE ECONOMIC OUTLOOK
DIVERSIFY. IN STOCKS AND BONDS, AS IN MUCH ELSE, THERE IS SAFETY IN NUMBERS
DO YOUR HOMEWORK OR HIRE WISE EXPERTS TO HELP YOU
AGGRESSIVELY MONITOR YOUR INVESTMENTS
DON’T PANIC
LEARN FROM YOUR MISTAKES
BEGIN WITH A PRAYER
OUTPERFORMING THE MARKET IS A DIFFICULT TASK
AN INVESTOR WHO HAS ALL THE ANSWERS DOESN’T EVEN UNDERSTAND ALL THE QUESTIONS
THERE’S NO FREE LUNCH
DO NOT BE FEARFUL OR NEGATIVE TOO OFTEN